Show Your Manliness With Your Dollars

Being a vegetarian, I unfortunately have to deal with "chick food". By chick food I mean the plates that revolve more around pasta and veggies, rather than beef and pork. I am effeminate also, in the way that I don't use a macho brand of deodorant, or drink the beer that is assigned to my gender. Overall, I am not really a man. At least, not according to the latest slew of ads and literature focusing on the Manliness of Men. For too long have men been subjected to lean to the feminine side, becoming metrosexuals, watching homosexual movies, or buying pansy products.
The likes of Carl's Jr., Irish Spring, Budweiser, among other companies, have laid claim to what makes a man "manly". Chick food, as is sung about in the latest Carl's Jr. commercials, is everything that is not meat. Deodorants must be musky, soaps must peel the dirt off your skin, even if it takes some skin with it, and beer is not supposed to be light or foreign, but American and calorie-laden. Men, stop worrying about your pretty boy face and start focusing on your batting average or why you are running low on Old Spice. There is this new revolution in our culture that is up in arms when seeing, what they call, the emasculation of the American man. Books like, "I Hope They Serve Beer in Hell", or, "The Alphabet of Manliness", have become bestsellers. Esquire, in their current issue, asks what the "State of the American Man" is? It appears to be in contestation.
While the gay movement has changed little in regard to gay rights, it has molded our current society in the most subtlest ways. A man is now called a metrosexual when he pays attention to his appearance, instead of being blatantly labeled a "fag" or a "woman" (although those lovely macho figures still roam the nation). Style has been considered an essential part of a man's "importance". Rugged outdoorsman is no longer the quintessential American homme; it is Angelina's boo, Mr. Pitt. "Prettiness" is accepted as a quality when it comes to men. Our perception of the American cowboy is outdated...now he wears Kenneth Cole shirts and a driver's cap.
So what is all this fuss about the emasculation of the boys, then? It has to do with what many have called "Frat boy machismo". Showing off your good looks is still in style, but so long as you maintain control over other things, i.e. your women, your preferences, your gender. Is it truly that important to have control in order to be a man?